Typeface focused Logo. Fall Semester (Graphic Design) 2018 A clean design inspired by Keanu Reeves 'supposed' personality based on his interviews, movies..etc. The shape of the gun is to imitate all his action-packed movies he's starred in. The slanted look is to depict speed and movement. The colors used for this typeface is primarily black red and grey, due to the inspiration of his motorcycle company Arch (seemed pretty fitting).
Business card. It is only fitting to design a business card with a bullet in the center. Keanu Reeves have always presented himself as he would be in his action movies, with a hint of humor. I wanted his business card to be dark and masculine, mysterious but would also pop. Simplicity was also key to the design (I predict he's a simple guy).
Letterhead. Again, simplicity is key. The importance of the letter head is the logo, information and having the clean space to write. I designed the back of the letterhead red so that when you fold them, the logo on the bottom would be centered and peeks out of the envelope as an accent.
Envelope. The envelope is meant to wrap all the designs, it had to be the perfect packaging. Sleek, black and simple was the perfect way to contain the popping red of the letterhead.
The set. When put together, they all come together as a whole.