ARTS 446 Structures (January 2020):
Creating a shopping bag for the chosen product (Lingerie). The project did not require a specific direction, it was up to the designer.
Instead of focusing on the actual product, i decided to create a wine packaging with lingerie theme
(for bachelorette parties or anything related to the theme).
Target audience: female.
This project was fun and appropriate to be displayed on the shelf.
The purpose of the packaging was to attract the buyer. Fun, flirty and different.
I did not want to over-sexualize the theme because then it would create problems.
It's subtle, and the back of the bottle adds a bit of playfulness with the peekaboo flap to show the label on the inside.