Packaging design (January 2020):
ARTS 446 Structures 
Creating a shopping bag for the chosen product (Lingerie). The project did not require a specific direction, it was up to the designer. 
Instead of focusing on the actual product, i decided to create a wine packaging with lingerie theme (for bachelorette parties or anything related to the theme). 
Target audience: female.
This project was fun and appropriate to be displayed on the shelf. 
The purpose of the packaging was to attract the buyer. Fun, flirty and different. 
I did not want to over-sexualize the theme because then it would create problems. 
It's subtle, and the back of the bottle adds a bit of playfulness with the peekaboo flap to show the label on the inside. 

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